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A mother and child playing with Ari, a soft AI plush toy, in a cosy bedroom

Every evening has a little magic in it.

Somewhere, a window glows a little warmer.

Inside, a new best friend is waiting.

Meet Ari.

A soft plush friend that really talks back.

Meet Ari

AI plush friends

Six characters.
One best friend.

Ari chats, tells bedtime stories and answers every “why?”. From £59.99.

Choose your Ari

Works with the free Tuya app and home Wi-Fi.

Loved at home

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Mini AI Buddy – Talking AI Plush Keychain with Parent App

Mini AI Buddy

£36.99

Crab Baby Teether & Rattle – 2-Pack (Red & Orange) – BPA-Free – 3+ Months

Crab Baby Teether & Rattle

£8.99

7-in-1 Wooden Montessori-Style Toy Set – Xylophone, Clock, Shape Sorter & Stacker – Ages 3+

7-in-1 Wooden Montessori-Style Toy Set

£13.99

Natural Cotton Dog Rope Toys – Puppy Teething & Tug Set

Natural Cotton Dog Rope Toys

from £6.99

Tummy Time Water Play Mat – Sensory Mat for Babies 3–24 Months

Tummy Time Water Play Mat

from £5.99

Quick Push Electronic Puzzle Game – 13 Buttons, LCD Screen, Rechargeable – Ages 3+

Quick Push Electronic Puzzle Game

£7.99

Kids & babyAI plushFor dogs
A snowy brick cottage with warm glowing windows at dusk

EcoPlay&EcoLearn

Made for the little moments.

Eco and educational toys, chosen with care in County Durham and sent across the UK.

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